Midnight Oil Writing

Last week we wrote about public relations transitioning into storytelling.   Storytelling as a career/industry is on the rise, but is the art of storytelling coming through, or getting lost.  (more…)

Public relations is going through a massive transition.  The reasons are many, and frankly, I’m not going to delve into them here.  As the public relations industry, and its practitioners, evolve, they are starting to use different terms to describe what they do and who they are.  (more…)