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	<title>Midnight Oil Writing &#187; social media</title>
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		<title>The ROI of Social Media</title>
		<link>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/</link>
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		<pubDate>Tue, 11 Jan 2011 22:01:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[Formaggio Kitchen]]></category>
		<category><![CDATA[ROI of social media]]></category>
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		<description><![CDATA[Not convinced there's an ROI to social media?  One Tweet from Formaggio Kitchen led me to spend $30.  If only a fraction of their 3000+ followers did the same, that's a big ROI. ]]></description>
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		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[marketing]]></category>
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		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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