Midnight Oil Writing

The ROI of social media is a hot topic.  How do you measure – and therefore – assess the value of social media?  If you are like me, I’m sure you’ve heard many approaches to measuring social media.  Some people think it’s akin to measuring the value of talking; some think (like a CFO, not a CMO) it needs to be measured quantitatively.

I suspect the answer is unique to each organize, the value of and role of communications.

But I do know there is a return on investment in social media.  As an example, let’s take a look at my day on Saturday. (more…)

Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth. 

I disagree.  Marketing is like pizza: there’s an option for everyone. (more…)