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	<title>Midnight Oil Writing &#187; public relations</title>
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		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
		<comments>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:41:41 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer references]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

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		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
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		<title>Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER</title>
		<link>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/</link>
		<comments>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:00:57 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[public relations]]></category>
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		<guid isPermaLink="false">http://midnightoilwriting.com/?p=196</guid>
		<description><![CDATA[Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! ]]></description>
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		<title>The Art of Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:28:39 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[Kevin Cullen]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

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		<description><![CDATA[Story]]></description>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<title>Should Ideas be Free?</title>
		<link>http://midnightoilwriting.com/2010/02/should-ideas-be-free/</link>
		<comments>http://midnightoilwriting.com/2010/02/should-ideas-be-free/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:50:49 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

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		<description><![CDATA[Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you've revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where's the balance?
]]></description>
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