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	<title>Midnight Oil Writing &#187; media relations</title>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
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		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<title>Abandon Media Relations; Adopt Influencer Relations</title>
		<link>http://midnightoilwriting.com/2010/02/abandon-media-relations-adopt-influencer-relations/</link>
		<comments>http://midnightoilwriting.com/2010/02/abandon-media-relations-adopt-influencer-relations/#comments</comments>
		<pubDate>Wed, 03 Feb 2010 18:43:11 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[influencer relations]]></category>
		<category><![CDATA[media relations]]></category>

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		<description><![CDATA[Traditional media relations is dead.  What companies need today is Influencer Relations.  Think about how most people begin researching a product, service or company.  They Google it. ]]></description>
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