Midnight Oil Writing

Public relations is going through a massive transition.  The reasons are many, and frankly, I’m not going to delve into them here.  As the public relations industry, and its practitioners, evolve, they are starting to use different terms to describe what they do and who they are.  (more…)

Traditional media relations is dead.  Traditional media relations is really a vanity project.  It’s all about getting that big media hit to frame and put up on the wall (the client’s wall and/or the agency’s wall).  After all, if [insert publication name] wrote about your product, service or company, you must be delivering value. (more…)