Midnight Oil Writing

I’d heard consumer PR is different from B2B PR.  Now I know “Hollywood” PR is very different from technology PR. 

Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! (more…)

Many great businesses put up barriers to customers without knowing it.  Hard to believe, but true.  I’ve been in a few of those situations — having check in hand, ready to commit, but the company or organization is just difficult. (more…)