Blogging is like flossing
January 13th, 2010
B2B companies, from large enterprises to start-ups, are grappling with how to start and maintain a corporate blog.
Blogging is like flossing (and somewhat like New Year’s resolutions). You start off gung-ho, doing it (blogging or flossing) every day for a week or two. Then you do it once a week. Six weeks in you think about doing it, but haven’t in a while. (more…)
