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	<title>Midnight Oil Writing</title>
	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>Business Lessons from the Deadliest Catch: Catching Crab is Not an &#8216;Option&#8217;</title>
		<description><![CDATA[As any fan of Discovery&#8217;s Deadliest Catch knows, the guys&#8217; job is to go out, catch crab, and come back with everyone in one piece.  It&#8217;s a simple proposition. But, as Captain Keith Colburn commented on a recent episode, &#8220;Catching crab is not an &#8216;option&#8217;.&#8221; What he means is if they want to make money, [...]]]></description>
		<link>http://midnightoilwriting.com/2011/04/business-lessons-from-the-deadliest-catch-catching-crab-is-not-an-option/</link>
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		<title>Business Lessons from Deadliest Catch: Fishing With Friends</title>
		<description><![CDATA[A business lesson from Deadliest Catch: it's better to fish alone, than fish with friends.  ]]></description>
		<link>http://midnightoilwriting.com/2011/04/what-groupon-clones-can-learn-from-captain-sig-hansen/</link>
			</item>
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		<title>Is Marketing Automation Killing Sales?</title>
		<description><![CDATA[Marketing automation software sounds great.  But is too much automation actually preventing sales?  ]]></description>
		<link>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/</link>
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		<title>The ROI of Social Media</title>
		<description><![CDATA[Not convinced there's an ROI to social media?  One Tweet from Formaggio Kitchen led me to spend $30.  If only a fraction of their 3000+ followers did the same, that's a big ROI. ]]></description>
		<link>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/</link>
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		<title>What Kind of Attendees are you Catching with Your Webinars?</title>
		<description><![CDATA[Too many marketers base the success of their webinars on the number of attendees.  Instead, they need to factor in who is attending.  ]]></description>
		<link>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/</link>
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		<title>Who Knew Hosting Webinars was like Crab Fishing?</title>
		<description><![CDATA[Think about it: hosting and managing a webinar is like crab fishing.  You need enough bait and enough soak time to get the results you want.  ]]></description>
		<link>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/</link>
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		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
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		<title>Just Say No to Scheduling Posts</title>
		<description><![CDATA[Scheduling posts is tempting.  You can write a month's worth of blog posts and just queue them up and forget about it.  Oh, so tempting.

But what if something happens between the scheduling and going live.
]]></description>
		<link>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/</link>
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		<title>Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER</title>
		<description><![CDATA[Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! ]]></description>
		<link>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/</link>
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		<title>The Art of Storytelling</title>
		<description><![CDATA[Story]]></description>
		<link>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/</link>
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