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	<title>Midnight Oil Writing</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>Business Lessons from the Deadliest Catch: Catching Crab is Not an &#8216;Option&#8217;</title>
		<link>http://midnightoilwriting.com/2011/04/business-lessons-from-the-deadliest-catch-catching-crab-is-not-an-option/</link>
		<comments>http://midnightoilwriting.com/2011/04/business-lessons-from-the-deadliest-catch-catching-crab-is-not-an-option/#comments</comments>
		<pubDate>Thu, 28 Apr 2011 00:30:58 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business strategy]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=363</guid>
		<description><![CDATA[As any fan of Discovery&#8217;s Deadliest Catch knows, the guys&#8217; job is to go out, catch crab, and come back with everyone in one piece.  It&#8217;s a simple proposition. But, as Captain Keith Colburn commented on a recent episode, &#8220;Catching crab is not an &#8216;option&#8217;.&#8221; What he means is if they want to make money, [...]]]></description>
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		<title>Business Lessons from Deadliest Catch: Fishing With Friends</title>
		<link>http://midnightoilwriting.com/2011/04/what-groupon-clones-can-learn-from-captain-sig-hansen/</link>
		<comments>http://midnightoilwriting.com/2011/04/what-groupon-clones-can-learn-from-captain-sig-hansen/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 15:19:20 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business strategy]]></category>
		<category><![CDATA[Captain Sig Hansen]]></category>
		<category><![CDATA[Deadliest Catch]]></category>
		<category><![CDATA[Groupon]]></category>
		<category><![CDATA[Groupon clones]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=356</guid>
		<description><![CDATA[A business lesson from Deadliest Catch: it's better to fish alone, than fish with friends.  ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Is Marketing Automation Killing Sales?</title>
		<link>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/</link>
		<comments>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 18:47:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[closed loop marketin]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=347</guid>
		<description><![CDATA[Marketing automation software sounds great.  But is too much automation actually preventing sales?  ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The ROI of Social Media</title>
		<link>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/</link>
		<comments>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 22:01:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[Formaggio Kitchen]]></category>
		<category><![CDATA[ROI of social media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=343</guid>
		<description><![CDATA[Not convinced there's an ROI to social media?  One Tweet from Formaggio Kitchen led me to spend $30.  If only a fraction of their 3000+ followers did the same, that's a big ROI. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What Kind of Attendees are you Catching with Your Webinars?</title>
		<link>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/</link>
		<comments>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:07:26 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=338</guid>
		<description><![CDATA[Too many marketers base the success of their webinars on the number of attendees.  Instead, they need to factor in who is attending.  ]]></description>
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		<title>Who Knew Hosting Webinars was like Crab Fishing?</title>
		<link>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/</link>
		<comments>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 17:37:33 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Captain Sig]]></category>
		<category><![CDATA[Deadliest Catch]]></category>
		<category><![CDATA[Mass Inno]]></category>
		<category><![CDATA[Mass Innovation Nights]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[webinar marketing]]></category>
		<category><![CDATA[WebinarListings.com]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=324</guid>
		<description><![CDATA[Think about it: hosting and managing a webinar is like crab fishing.  You need enough bait and enough soak time to get the results you want.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
		<comments>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:41:41 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer references]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=315</guid>
		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just Say No to Scheduling Posts</title>
		<link>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/</link>
		<comments>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:50:09 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[scheduling blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=233</guid>
		<description><![CDATA[Scheduling posts is tempting.  You can write a month's worth of blog posts and just queue them up and forget about it.  Oh, so tempting.

But what if something happens between the scheduling and going live.
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER</title>
		<link>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/</link>
		<comments>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:00:57 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=196</guid>
		<description><![CDATA[Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! ]]></description>
		<wfw:commentRss>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>The Art of Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:28:39 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[Kevin Cullen]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=294</guid>
		<description><![CDATA[Story]]></description>
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