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	<title>Midnight Oil Writing</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; PR Content &#38; Strategy</description>
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		<title>Just Say No to Scheduling Posts</title>
		<link>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/</link>
		<comments>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:50:09 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=233</guid>
		<description><![CDATA[Scheduling posts is tempting.  You can write a month's worth of blog posts and just queue them up and forget about it.  Oh, so tempting.

But what if something happens between the scheduling and going live.
]]></description>
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		<title>Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER</title>
		<link>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/</link>
		<comments>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:00:57 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=196</guid>
		<description><![CDATA[Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>The Art of Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:28:39 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[Kevin Cullen]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=294</guid>
		<description><![CDATA[Story]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Is Your Business Hard to Work With?</title>
		<link>http://midnightoilwriting.com/2010/03/is-your-business-hard-to-work-with/</link>
		<comments>http://midnightoilwriting.com/2010/03/is-your-business-hard-to-work-with/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 19:22:12 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=278</guid>
		<description><![CDATA[Many great businesses put up barriers to customers without knowing it.  Hard to believe, but true.  I&#8217;ve been in a few of those situations &#8212; having check in hand, ready to commit, but the company or organization is just difficult. 
My recent experience with this is through event planning.  Unbeknownst to many non-event planners, some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Innovation for the Innovators</title>
		<link>http://midnightoilwriting.com/2010/03/innovation-for-the-innovators/</link>
		<comments>http://midnightoilwriting.com/2010/03/innovation-for-the-innovators/#comments</comments>
		<pubDate>Mon, 08 Mar 2010 20:56:03 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Companies burning the.... well, you know!]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[IBM Innovation Center Waltham]]></category>
		<category><![CDATA[Innovation Nights]]></category>
		<category><![CDATA[Mass Innovation Nights]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=249</guid>
		<description><![CDATA[Last spring PR maven and extreme networker Bobbie Carlton created Mass Innovation Nights as a free "product/company" launch party for innovators in Massachusetts.  

It's nearly 12 months later, and all can say it's a smashing success.]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sponsors Need to Stop Abandoning Tiger</title>
		<link>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/</link>
		<comments>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 02:16:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Tiger]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tiger Woods sponsors]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=270</guid>
		<description><![CDATA[If were one of Tiger's corporate sponsors, I'd think twice about cutting him loose.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Should Ideas be Free?</title>
		<link>http://midnightoilwriting.com/2010/02/should-ideas-be-free/</link>
		<comments>http://midnightoilwriting.com/2010/02/should-ideas-be-free/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:50:49 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=257</guid>
		<description><![CDATA[Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you've revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where's the balance?
]]></description>
		<wfw:commentRss>http://midnightoilwriting.com/2010/02/should-ideas-be-free/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>A Blogger&#8217;s Dilemma: Digital Footprints</title>
		<link>http://midnightoilwriting.com/2010/02/a-bloggers-dilemma-digital-footprints/</link>
		<comments>http://midnightoilwriting.com/2010/02/a-bloggers-dilemma-digital-footprints/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:34:16 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=241</guid>
		<description><![CDATA[Sometimes developing blogging topics is difficult; writer's block sets in, or, frankly, the topic has been opined to death.  Other times topics scream out for a post.  But often those topics create a dilemma for the blogger.]]></description>
		<wfw:commentRss>http://midnightoilwriting.com/2010/02/a-bloggers-dilemma-digital-footprints/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=234</guid>
		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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		<slash:comments>0</slash:comments>
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