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	<title>Midnight Oil Writing &#187; Social Media &amp; Blogging</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>The ROI of Social Media</title>
		<link>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/</link>
		<comments>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 22:01:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[Formaggio Kitchen]]></category>
		<category><![CDATA[ROI of social media]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Not convinced there's an ROI to social media?  One Tweet from Formaggio Kitchen led me to spend $30.  If only a fraction of their 3000+ followers did the same, that's a big ROI. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A Blogger&#8217;s Dilemma: Digital Footprints</title>
		<link>http://midnightoilwriting.com/2010/02/a-bloggers-dilemma-digital-footprints/</link>
		<comments>http://midnightoilwriting.com/2010/02/a-bloggers-dilemma-digital-footprints/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 16:34:16 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=241</guid>
		<description><![CDATA[Sometimes developing blogging topics is difficult; writer's block sets in, or, frankly, the topic has been opined to death.  Other times topics scream out for a post.  But often those topics create a dilemma for the blogger.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=234</guid>
		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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		<title>WordCamp Boston = WowCamp</title>
		<link>http://midnightoilwriting.com/2010/01/wordcamp-wowcamp/</link>
		<comments>http://midnightoilwriting.com/2010/01/wordcamp-wowcamp/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:32:52 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[#bestwordcampever]]></category>
		<category><![CDATA[WordCampBoston]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=166</guid>
		<description><![CDATA[WordCamp Boston was an amazing event.  It was well organized, presented a wide range of content for many different levels of WordPressers, and was in a great venue (thank you Chris Bowen of Microsoft!).  Let’s just call it WowCamp!]]></description>
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		<title>Blogging is like flossing</title>
		<link>http://midnightoilwriting.com/2010/01/blogging-is-like-flossing/</link>
		<comments>http://midnightoilwriting.com/2010/01/blogging-is-like-flossing/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 21:06:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[b2b blogs]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[corporate blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=162</guid>
		<description><![CDATA[Blogging is like flossing (and somewhat like New Year’s resolutions).  You start off gung-ho, doing it (blogging or flossing) every day for a week or two.  Then you do it once a week.  Six weeks in you think about doing it, but haven’t in a while. ]]></description>
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