Midnight Oil Writing

The ROI of social media is a hot topic.  How do you measure – and therefore – assess the value of social media?  If you are like me, I’m sure you’ve heard many approaches to measuring social media.  Some people think it’s akin to measuring the value of talking; some think (like a CFO, not a CMO) it needs to be measured quantitatively.

I suspect the answer is unique to each organize, the value of and role of communications.

But I do know there is a return on investment in social media.  As an example, let’s take a look at my day on Saturday. (more…)

Public relations is going through a massive transition.  The reasons are many, and frankly, I’m not going to delve into them here.  As the public relations industry, and its practitioners, evolve, they are starting to use different terms to describe what they do and who they are.  (more…)

Sometimes developing blogging topics is difficult; writer’s block sets in, or, frankly, the topic has been opined to death.  Other times topics scream out for a post.  But often those topics create a dilemma for the blogger. (more…)

Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth. 

I disagree.  Marketing is like pizza: there’s an option for everyone. (more…)

Several months ago I searched for WordPress classes in the greater Boston area.  No luck.  So when I stumbled upon a Tweet from the Globe’s Scott Kirsner saying WordCamp Boston had sold out, I looked into the event. (more…)

B2B companies, from large enterprises to start-ups, are grappling with how to start and maintain a corporate blog.

Blogging is like flossing (and somewhat like New Year’s resolutions).  You start off gung-ho, doing it (blogging or flossing) every day for a week or two.  Then you do it once a week.  Six weeks in you think about doing it, but haven’t in a while. (more…)