Midnight Oil Writing

I’d heard consumer PR is different from B2B PR.  Now I know “Hollywood” PR is very different from technology PR. 

Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! (more…)

Last week we wrote about public relations transitioning into storytelling.   Storytelling as a career/industry is on the rise, but is the art of storytelling coming through, or getting lost.  (more…)

Public relations is going through a massive transition.  The reasons are many, and frankly, I’m not going to delve into them here.  As the public relations industry, and its practitioners, evolve, they are starting to use different terms to describe what they do and who they are.  (more…)

Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you’ve revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where’s the balance? (more…)

Traditional media relations is dead.  Traditional media relations is really a vanity project.  It’s all about getting that big media hit to frame and put up on the wall (the client’s wall and/or the agency’s wall).  After all, if [insert publication name] wrote about your product, service or company, you must be delivering value. (more…)