Marketing & Business Content & Strategy
Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you’ve revealed too much too soon. And then maybe the next new business pitch results in you holding back too much.
Where’s the balance? (more…)
Sometimes developing blogging topics is difficult; writer’s block sets in, or, frankly, the topic has been opined to death. Other times topics scream out for a post. But often those topics create a dilemma for the blogger. (more…)
Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth.
I disagree. Marketing is like pizza: there’s an option for everyone. (more…)
Traditional media relations is dead. Traditional media relations is really a vanity project. It’s all about getting that big media hit to frame and put up on the wall (the client’s wall and/or the agency’s wall). After all, if [insert publication name] wrote about your product, service or company, you must be delivering value. (more…)
Several months ago I searched for WordPress classes in the greater Boston area. No luck. So when I stumbled upon a Tweet from the Globe’s Scott Kirsner saying WordCamp Boston had sold out, I looked into the event. (more…)
B2B companies, from large enterprises to start-ups, are grappling with how to start and maintain a corporate blog.
Blogging is like flossing (and somewhat like New Year’s resolutions). You start off gung-ho, doing it (blogging or flossing) every day for a week or two. Then you do it once a week. Six weeks in you think about doing it, but haven’t in a while. (more…)
Over the past few months I’ve been to multiple Mass Inno events, as well as many Tweet Ups, The Big Tweet and other events.
Like most attendees, I’ve left these events with a wide range of marketing materials. From high end glossy brochures to technical data/spec sheets to photocopied fliers on a copier running out of toner. (more…)
