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	<title>Midnight Oil Writing &#187; Marketing &amp; Lead Generation</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>Is Marketing Automation Killing Sales?</title>
		<link>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/</link>
		<comments>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 18:47:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[closed loop marketin]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=347</guid>
		<description><![CDATA[Marketing automation software sounds great.  But is too much automation actually preventing sales?  ]]></description>
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		<title>What Kind of Attendees are you Catching with Your Webinars?</title>
		<link>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/</link>
		<comments>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:07:26 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=338</guid>
		<description><![CDATA[Too many marketers base the success of their webinars on the number of attendees.  Instead, they need to factor in who is attending.  ]]></description>
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		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
		<comments>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:41:41 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer references]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=315</guid>
		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Sponsors Need to Stop Abandoning Tiger</title>
		<link>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/</link>
		<comments>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 02:16:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Tiger]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tiger Woods sponsors]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=270</guid>
		<description><![CDATA[If were one of Tiger's corporate sponsors, I'd think twice about cutting him loose.]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should Ideas be Free?</title>
		<link>http://midnightoilwriting.com/2010/02/should-ideas-be-free/</link>
		<comments>http://midnightoilwriting.com/2010/02/should-ideas-be-free/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:50:49 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=257</guid>
		<description><![CDATA[Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you've revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where's the balance?
]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=234</guid>
		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The Wide Range of Marketing Materials</title>
		<link>http://midnightoilwriting.com/2009/09/the-wide-range-of-marketing-materials/</link>
		<comments>http://midnightoilwriting.com/2009/09/the-wide-range-of-marketing-materials/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 14:00:21 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Boston Tweet Up]]></category>
		<category><![CDATA[brochures]]></category>
		<category><![CDATA[fliers]]></category>
		<category><![CDATA[marketing collateral]]></category>
		<category><![CDATA[marketing materials]]></category>
		<category><![CDATA[Mass Innovation Nights]]></category>
		<category><![CDATA[MIN#4]]></category>
		<category><![CDATA[The Big Tweet]]></category>

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		<description><![CDATA[Before you launch your company, product or service, think through the marketing materials you'll need.  You don't need to spend thousands of dollars on glossy brochures to create a high-quality leave behind.]]></description>
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