Is Marketing Automation Killing Sales?
Marketing automation is a large and growing market. Marketing automation software offers many benefits to its users — it offers processes for closed loop marketing, nurturing sales and more. Generally, companies purchase marketing automation software to help maximize marketing dollars, understand marketing ROI and ultimately, increase sales conversions.
Recently I’ve worked with a few startups who’ve purchased and used marketing automation software. While I’m not sure I would spend precious startup money on marketing automation, I understand the need for accelerating sales. (more…)