Marketing & PR Content & Strategy
OK, it’s pretty clear Tiger Woods is a womanizer and a serial cheater. In my opinion, he’s not husband material, and Elin should cut him loose. As someone once said to me, if they cheat once, they’ll cheat again.
Truth is, lots of guys and gals cheat on their partners. Few lose their jobs over it. Few have the public outing Tiger did. Most just keep on doing what they do. (more…)
Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you’ve revealed too much too soon. And then maybe the next new business pitch results in you holding back too much.
Where’s the balance? (more…)
Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth.
I disagree. Marketing is like pizza: there’s an option for everyone. (more…)
Over the past few months I’ve been to multiple Mass Inno events, as well as many Tweet Ups, The Big Tweet and other events.
Like most attendees, I’ve left these events with a wide range of marketing materials. From high end glossy brochures to technical data/spec sheets to photocopied fliers on a copier running out of toner. (more…)