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	<title>Midnight Oil Writing &#187; Integrated Marketing</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>Is Marketing Automation Killing Sales?</title>
		<link>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/</link>
		<comments>http://midnightoilwriting.com/2011/01/is-marketing-automation-killing-sales/#comments</comments>
		<pubDate>Mon, 31 Jan 2011 18:47:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[closed loop marketin]]></category>
		<category><![CDATA[marketing automation]]></category>
		<category><![CDATA[startups]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=347</guid>
		<description><![CDATA[Marketing automation software sounds great.  But is too much automation actually preventing sales?  ]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>The ROI of Social Media</title>
		<link>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/</link>
		<comments>http://midnightoilwriting.com/2011/01/the-roi-of-social-media/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 22:01:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[Formaggio Kitchen]]></category>
		<category><![CDATA[ROI of social media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=343</guid>
		<description><![CDATA[Not convinced there's an ROI to social media?  One Tweet from Formaggio Kitchen led me to spend $30.  If only a fraction of their 3000+ followers did the same, that's a big ROI. ]]></description>
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		<slash:comments>1</slash:comments>
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		<title>What Kind of Attendees are you Catching with Your Webinars?</title>
		<link>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/</link>
		<comments>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:07:26 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=338</guid>
		<description><![CDATA[Too many marketers base the success of their webinars on the number of attendees.  Instead, they need to factor in who is attending.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Who Knew Hosting Webinars was like Crab Fishing?</title>
		<link>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/</link>
		<comments>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 17:37:33 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Captain Sig]]></category>
		<category><![CDATA[Deadliest Catch]]></category>
		<category><![CDATA[Mass Inno]]></category>
		<category><![CDATA[Mass Innovation Nights]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[webinar marketing]]></category>
		<category><![CDATA[WebinarListings.com]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=324</guid>
		<description><![CDATA[Think about it: hosting and managing a webinar is like crab fishing.  You need enough bait and enough soak time to get the results you want.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
		<comments>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:41:41 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer references]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=315</guid>
		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Just Say No to Scheduling Posts</title>
		<link>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/</link>
		<comments>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:50:09 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[scheduling blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=233</guid>
		<description><![CDATA[Scheduling posts is tempting.  You can write a month's worth of blog posts and just queue them up and forget about it.  Oh, so tempting.

But what if something happens between the scheduling and going live.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER</title>
		<link>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/</link>
		<comments>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/#comments</comments>
		<pubDate>Tue, 20 Apr 2010 16:00:57 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[publicity]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=196</guid>
		<description><![CDATA[Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! ]]></description>
		<wfw:commentRss>http://midnightoilwriting.com/2010/04/two-bering-sea-crab-fishing-captains-three-nights-in-boston-and-gloucester-and-one-trip-to-the-er/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Art of Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/the-art-of-storytelling/#comments</comments>
		<pubDate>Tue, 30 Mar 2010 13:28:39 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Boston Globe]]></category>
		<category><![CDATA[Kevin Cullen]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=294</guid>
		<description><![CDATA[Story]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
		<wfw:commentRss>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Sponsors Need to Stop Abandoning Tiger</title>
		<link>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/</link>
		<comments>http://midnightoilwriting.com/2010/02/sponsors-need-to-stop-abandoning-tiger/#comments</comments>
		<pubDate>Sun, 28 Feb 2010 02:16:19 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Gatorade]]></category>
		<category><![CDATA[Tiger]]></category>
		<category><![CDATA[Tiger Woods]]></category>
		<category><![CDATA[Tiger Woods sponsors]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=270</guid>
		<description><![CDATA[If were one of Tiger's corporate sponsors, I'd think twice about cutting him loose.]]></description>
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