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	<title>Midnight Oil Writing &#187; Business &amp; Technology</title>
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	<link>http://midnightoilwriting.com</link>
	<description>Marketing &#38; Business Content &#38; Strategy</description>
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		<title>What Kind of Attendees are you Catching with Your Webinars?</title>
		<link>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/</link>
		<comments>http://midnightoilwriting.com/2011/01/what-kind-of-attendees-are-you-catching-with-your-webinars/#comments</comments>
		<pubDate>Thu, 06 Jan 2011 22:07:26 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=338</guid>
		<description><![CDATA[Too many marketers base the success of their webinars on the number of attendees.  Instead, they need to factor in who is attending.  ]]></description>
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		<title>Who Knew Hosting Webinars was like Crab Fishing?</title>
		<link>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/</link>
		<comments>http://midnightoilwriting.com/2010/09/who-knew-hosting-webinars-was-like-crab-fishing/#comments</comments>
		<pubDate>Tue, 28 Sep 2010 17:37:33 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Captain Sig]]></category>
		<category><![CDATA[Deadliest Catch]]></category>
		<category><![CDATA[Mass Inno]]></category>
		<category><![CDATA[Mass Innovation Nights]]></category>
		<category><![CDATA[promotions]]></category>
		<category><![CDATA[webinar]]></category>
		<category><![CDATA[webinar marketing]]></category>
		<category><![CDATA[WebinarListings.com]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=324</guid>
		<description><![CDATA[Think about it: hosting and managing a webinar is like crab fishing.  You need enough bait and enough soak time to get the results you want.  ]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Customer References: Your Sales Force is Your Recruiting Team</title>
		<link>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/</link>
		<comments>http://midnightoilwriting.com/2010/09/customer-references-your-sales-force-is-your-recruiting-team-3/#comments</comments>
		<pubDate>Mon, 27 Sep 2010 19:41:41 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[customer references]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=315</guid>
		<description><![CDATA[Getting customer references is a challenge.  Here are some tips on working with the sales force to get those elusive references. ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[public relations]]></category>
		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Is Your Business Hard to Work With?</title>
		<link>http://midnightoilwriting.com/2010/03/is-your-business-hard-to-work-with/</link>
		<comments>http://midnightoilwriting.com/2010/03/is-your-business-hard-to-work-with/#comments</comments>
		<pubDate>Tue, 16 Mar 2010 19:22:12 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[events]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=278</guid>
		<description><![CDATA[Many great businesses put up barriers to customers without knowing it.  Hard to believe, but true.  I&#8217;ve been in a few of those situations &#8212; having check in hand, ready to commit, but the company or organization is just difficult. My recent experience with this is through event planning.  Unbeknownst to many non-event planners, some [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Should Ideas be Free?</title>
		<link>http://midnightoilwriting.com/2010/02/should-ideas-be-free/</link>
		<comments>http://midnightoilwriting.com/2010/02/should-ideas-be-free/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:50:49 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[ideas]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[public relations]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=257</guid>
		<description><![CDATA[Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you've revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where's the balance?
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Marketing & Lead Generation]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=234</guid>
		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>WordCamp Boston = WowCamp</title>
		<link>http://midnightoilwriting.com/2010/01/wordcamp-wowcamp/</link>
		<comments>http://midnightoilwriting.com/2010/01/wordcamp-wowcamp/#comments</comments>
		<pubDate>Tue, 26 Jan 2010 18:32:52 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[#bestwordcampever]]></category>
		<category><![CDATA[WordCampBoston]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=166</guid>
		<description><![CDATA[WordCamp Boston was an amazing event.  It was well organized, presented a wide range of content for many different levels of WordPressers, and was in a great venue (thank you Chris Bowen of Microsoft!).  Let’s just call it WowCamp!]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Blogging is like flossing</title>
		<link>http://midnightoilwriting.com/2010/01/blogging-is-like-flossing/</link>
		<comments>http://midnightoilwriting.com/2010/01/blogging-is-like-flossing/#comments</comments>
		<pubDate>Wed, 13 Jan 2010 21:06:17 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
		<category><![CDATA[b2b blogging]]></category>
		<category><![CDATA[b2b blogs]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[corporate blogging]]></category>
		<category><![CDATA[corporate blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=162</guid>
		<description><![CDATA[Blogging is like flossing (and somewhat like New Year’s resolutions).  You start off gung-ho, doing it (blogging or flossing) every day for a week or two.  Then you do it once a week.  Six weeks in you think about doing it, but haven’t in a while. ]]></description>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Talkin&#8217; About the Competition</title>
		<link>http://midnightoilwriting.com/2009/09/talkin-about-the-competition/</link>
		<comments>http://midnightoilwriting.com/2009/09/talkin-about-the-competition/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 14:00:36 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/wordpress/?p=128</guid>
		<description><![CDATA[Many B2B and tech marketers recommend that companies should never talk about the competition.  In fact, as any tech analyst can tell you, companies frequenty say they don&#8217;t have any direct competitors, because, afterall, the features in their product/service are unique.  So many holes in that argument &#8212; where to start? First, if you really [...]]]></description>
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