Midnight Oil Writing

Public relations is going through a massive transition.  The reasons are many, and frankly, I’m not going to delve into them here.  As the public relations industry, and its practitioners, evolve, they are starting to use different terms to describe what they do and who they are.  (more…)

Many great businesses put up barriers to customers without knowing it.  Hard to believe, but true.  I’ve been in a few of those situations — having check in hand, ready to commit, but the company or organization is just difficult. (more…)

Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you’ve revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where’s the balance? (more…)

Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth. 

I disagree.  Marketing is like pizza: there’s an option for everyone. (more…)

Several months ago I searched for WordPress classes in the greater Boston area.  No luck.  So when I stumbled upon a Tweet from the Globe’s Scott Kirsner saying WordCamp Boston had sold out, I looked into the event. (more…)

B2B companies, from large enterprises to start-ups, are grappling with how to start and maintain a corporate blog.

Blogging is like flossing (and somewhat like New Year’s resolutions).  You start off gung-ho, doing it (blogging or flossing) every day for a week or two.  Then you do it once a week.  Six weeks in you think about doing it, but haven’t in a while. (more…)

Many B2B and tech marketers recommend that companies should never talk about the competition.  In fact, as any tech analyst can tell you, companies frequenty say they don’t have any direct competitors, because, afterall, the features in their product/service are unique.  (more…)

Over the past few months I’ve been to multiple Mass Inno events, as well as many Tweet Ups, The Big Tweet and other events.

Like most attendees, I’ve left these events with a wide range of marketing materials.  From high end glossy brochures to technical data/spec sheets to photocopied fliers on a copier running out of toner. (more…)