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	<title>Midnight Oil Writing &#187; Beyond Writing</title>
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		<title>Just Say No to Scheduling Posts</title>
		<link>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/</link>
		<comments>http://midnightoilwriting.com/2010/06/just-say-no-to-scheduling-posts/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 19:50:09 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[scheduling blogs]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=233</guid>
		<description><![CDATA[Scheduling posts is tempting.  You can write a month's worth of blog posts and just queue them up and forget about it.  Oh, so tempting.

But what if something happens between the scheduling and going live.
]]></description>
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		<title>Public Relations Transitioning into Storytelling</title>
		<link>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/</link>
		<comments>http://midnightoilwriting.com/2010/03/public-relations-transitioning-into-storytelling/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 16:39:02 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media & Blogging]]></category>
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		<category><![CDATA[storytelling]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=284</guid>
		<description><![CDATA[Is public relations (or more likely, media relations) transitioning into storytelling?  And what does that mean?]]></description>
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		<title>Should Ideas be Free?</title>
		<link>http://midnightoilwriting.com/2010/02/should-ideas-be-free/</link>
		<comments>http://midnightoilwriting.com/2010/02/should-ideas-be-free/#comments</comments>
		<pubDate>Wed, 24 Feb 2010 19:50:49 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
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		<category><![CDATA[Midnight Oil Confessions]]></category>
		<category><![CDATA[Public Relations]]></category>
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		<category><![CDATA[public relations]]></category>

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		<description><![CDATA[Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you've revealed too much too soon.  And then maybe the next new business pitch results in you holding back too much.

Where's the balance?
]]></description>
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		<title>Marketing is Like Pizza</title>
		<link>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/</link>
		<comments>http://midnightoilwriting.com/2010/02/marketing-is-like-pizza/#comments</comments>
		<pubDate>Tue, 16 Feb 2010 06:07:23 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>
		<category><![CDATA[Integrated Marketing]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[marketing spend]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://midnightoilwriting.com/?p=234</guid>
		<description><![CDATA[Marketing is like pizza.  There's an option for nearly every price point.  ]]></description>
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		<title>Talkin&#8217; About the Competition</title>
		<link>http://midnightoilwriting.com/2009/09/talkin-about-the-competition/</link>
		<comments>http://midnightoilwriting.com/2009/09/talkin-about-the-competition/#comments</comments>
		<pubDate>Mon, 28 Sep 2009 14:00:36 +0000</pubDate>
		<dc:creator>Kelley</dc:creator>
				<category><![CDATA[Beyond Writing]]></category>
		<category><![CDATA[Business & Technology]]></category>

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		<description><![CDATA[Many B2B and tech marketers recommend that companies should never talk about the competition.  In fact, as any tech analyst can tell you, companies frequenty say they don&#8217;t have any direct competitors, because, afterall, the features in their product/service are unique.  So many holes in that argument &#8212; where to start? First, if you really [...]]]></description>
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