Marketing & Business Content & Strategy
Viewers of the Deadliest Catch might think crab fishing is all about treacherous waves, drama on the deck, and dealing with Captain Bligh in the wheelhouse. That definitely makes good TV.
But from the crabbers’ perspectives, it is all about catching crab. And there are a few similarities between catching crab and hosting a webinar. (more…)
Getting customer references is sometimes the biggest challenge faced by B2B marketers. It can be tedious and labor-intensive, but it is also strategic and often of vital importance.
Over the course of nearly 20 years I’ve worked with a wide range of companies to develop customer references. From start-ups to blue chip firms, all B2B companies struggle with having enough of the right customer references.
I recently shared some of my thoughts about working with the sales force on customer references as a guest blogger on Pixability’s blog. Pixability is a really cool, local start-up focused on helping organizations tell their stories using video.
I’d love to hear how you work with your sales team to cultivate customer references.
- Kelley