Midnight Oil Writing

Marketing & Business Content & Strategy

Two Bering Sea Crab Fishing Captains, Three Nights in Boston and Gloucester and One Trip to the ER

I’d heard consumer PR is different from B2B PR.  Now I know “Hollywood” PR is very different from technology PR. 

Through a perfect storm (sorry, had to) of coincidences and personal contacts, a friend, Jamie Marshall of Gloucester, asked me to donate some PR services to a fundraiser in Gloucester.  Jamie and the apparently indefatigable Kristin Michel pulled together a sell-out fundraiser for the Gloucester Little League.  Community fundraisers aren’t always a sell-out, but they are when you get guest stars from Discovery Channel’s Deadliest Catch! (more…)

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