Marketing & PR Content & Strategy
OK, it’s pretty clear Tiger Woods is a womanizer and a serial cheater. In my opinion, he’s not husband material, and Elin should cut him loose. As someone once said to me, if they cheat once, they’ll cheat again.
Truth is, lots of guys and gals cheat on their partners. Few lose their jobs over it. Few have the public outing Tiger did. Most just keep on doing what they do. (more…)
Most public relations, marketing and advertising professionals have been there; pitching a great client prospect, only to realize you’ve revealed too much too soon. And then maybe the next new business pitch results in you holding back too much.
Where’s the balance? (more…)
Sometimes developing blogging topics is difficult; writer’s block sets in, or, frankly, the topic has been opined to death. Other times topics scream out for a post. But often those topics create a dilemma for the blogger. (more…)
Some people (and companies) think marketing is like a great four star meal: pricey, and hopefully you get your money’s worth.
I disagree. Marketing is like pizza: there’s an option for everyone. (more…)
Traditional media relations is dead. Traditional media relations is really a vanity project. It’s all about getting that big media hit to frame and put up on the wall (the client’s wall and/or the agency’s wall). After all, if [insert publication name] wrote about your product, service or company, you must be delivering value. (more…)