Midnight Oil Writing

Many B2B and tech marketers recommend that companies should never talk about the competition.  In fact, as any tech analyst can tell you, companies frequenty say they don’t have any direct competitors, because, afterall, the features in their product/service are unique.  (more…)

Over the past few months I’ve been to multiple Mass Inno events, as well as many Tweet Ups, The Big Tweet and other events.

Like most attendees, I’ve left these events with a wide range of marketing materials.  From high end glossy brochures to technical data/spec sheets to photocopied fliers on a copier running out of toner. (more…)